Urgent Social Media Posting
Remember, in an emergency, stay calm.
First steps:
- Ensure you are in a safe place
- Take direction and copy approvals from incident command ONLY
- Notify faculty-comms and social-comms to PAUSE and QUIET all social media channels until the ALL CLEAR is given
- Start developing social posts using templates (see templates)
- Wait for approval before posting anything live.
Three stages of emergency notification:
- Incident activated
- Updates
- All clear
Note: once an urgent incident is initiated on a social channel, it is active until an all clear message ends it. The all clear comes from incident command only.
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Proceedures (top)
View duties by role
Social media person 1
- Confirm language, link & visual for social & web
- Pause social queue (pause unrelated tweets from Western-branded accounts)
- Unpin past posts from Facebook and Twitter
- Tweet
- Example tweet
- Remember to update (reply to) original tweet when posting follow up tweets.
- Facebook
- Example post
- When adding an update, edit the original post and add to top with timestamp.
- Linkedin
- Example post
- When adding an update, edit the original post and add to top with timestamp.
- Instagram (Post & Story)
- Include Swipe Up
- When adding an update, edit the original post and add to top with timestamp.
- Snapchat Story
- Include Swipe Up
- Contact social-comms@uwo.ca
- Ask them to retweet/share info on their accounts.
- Force retweet onto all Western accounts (incident command members to confirm).
- Start drafting all-clear/end of incident social media posts.
- Repeat all of the above for all-clear as soon as all-clear comes from police via phone or Everbridge.
Social media person 2
- Assign social media monitoring (private and public)
- tweetdeck.twitter.com (desktop) or mobile Twitter app
- business.facebook.com (desktop) or Facebook pages app (covers both Insta & Facebook, private and public)
- Repeat all of the above for all-clear as soon as all-clear comes from police via phone or Everbridge.
Assets (top)
Sample posts
When adding an update, edit the original post and add to top with timestamp.
Template:
Weather Update - 00:00pm - Lorem ipsum etc. LINK HERE
Tornado Warning - 00:00pm - Lorem ipsum etc. LINK HERE
Example:
Weather Update - 2:11pm: Environment Canada has ended the Tornado Warning for London, Ontario - https://weather.gc.ca/warnings/report_e.html?on21
Tornado Warning - 1:40pm: Environment Canada Tornado Warning in Effect for London & area. Take cover immediately. https://weather.gc.ca/warnings/report_e.html
Template:
Weather Update - 00:00pm - Lorem ipsum etc. LINK HERE
Tornado Warning - 00:00pm - Lorem ipsum etc. LINK HERE
Example:
Weather Update - 2:11pm: Environment Canada has ended the Tornado Warning for London, Ontario - https://weather.gc.ca/warnings/report_e.html?on21
Tornado Warning - 1:40pm: Environment Canada Tornado Warning in Effect for London & area. Take cover immediately. https://weather.gc.ca/warnings/report_e.html
Template:
Weather Update - 00:00pm - Lorem ipsum etc. LINK HERE
Tornado Warning - 00:00pm - Lorem ipsum etc. LINK HERE
Example:
Weather Update - 2:11pm: Environment Canada has ended the Tornado Warning for London, Ontario - https://weather.gc.ca/warnings/report_e.html?on21
Tornado Warning - 1:40pm: Environment Canada Tornado Warning in Effect for London & area. Take cover immediately. https://weather.gc.ca/warnings/report_e.html
Emergency Graphics
Western general logo image
(Right click on the image to save the file to use it in your posts)
Western weather emergency graphics
(Right click on the image to save the file to use it in your posts)
Important Links to Copy/Paste
Environment Canada
https://weather.gc.ca/warnings/report_e.html?on21
Weather Siren Page
Provides instructions on what to do in the event of a tornado, including what "take cover" means.
https://www.uwo.ca/weather_siren.html
Western Weather Page
https://www.uwo.ca/weather.html
Western News
http://news.westernu.ca
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