UTM Standard

photo → photo

static→ photo

video → vid

video X → video+X

video Xa → vid+Xa

video Xb → vid+Xb

(X = any number, a–z = any letter)

photo X → photo+X

photo Xa → photo+Xa

photo Xb → photo+Xb

link → link

qr code → qr+code

carousel → carousel

paid brand carousel → paid+brand+carousel

paid photo → paid+photo

boosted photo → boost+photo

boosted brand carousel → boost+brand+carousel

paid trend carousel → paid+trend+carousel

paid cutdown → paid+cutdown

boosted cutdown → boost+cutdown

paid feature → paid+feature

boosted feature → boost+feature

boosted trend carousel → boost+trend+carousel

full video → full+video

cutdown → cutdown

general → general

headline photo → headline+pohoto

headline video → headline+video

remarketing → remarketing

trend boosted → trend+boosted

trend paid → trend+paid

boosted full video → boost+full+vid

carousel Xa → carousel+Xa

photo 1 → photo+1

photo 2 → photo+2

photo 3 → photo+3

video 1 → video+1

video 2 → video+2

video 3 → video+3

Migratory Birds → Migratory+Birds